2026 Ford Holiday River Parade

Experience the magic of the Ford Holiday River Parade! Follow the steps below to secure your viewing spot along the beautiful San Antonio River Walk.

How to Buy Tickets

Step-by-Step Ticket Purchase Guide

1. View the Parade Route Map: Explore all available viewing areas along the downtown San Antonio River Walk to find your perfect spot. Tip: Check the estimated arrival time of the first float for each seating area.
2. Choose Your Preferred Seating Area: Click on your desired seating area (A–W), highlighted in pink, to view available reserved seating options.
Looking for a festive atmosphere? Click on Parade Plaza to purchase General Admission tickets and enjoy the parade surrounded by holiday entertainment, seasonal activities, food, beverages, and more!
3. Select Your Tickets: Zoom in and click the red circles to choose your seats, then add them to your cart. Tip: Seats marked with the accessibility symbol are designated accessible seating.
4. Complete Checkout: Enter your contact and payment information to securely complete your purchase.
5. Receive Your Tickets: Your tickets will be emailed starting September 1st. Bring your digital or printed ticket with you on parade day for entry.

Helpful Tips
Need directions? Find your Parade Gate here.
Can't find your tickets? Click here to locate your order.

Gather your family and friends and experience one of San Antonio's most cherished holiday traditions as the River Walk comes alive with dazzling lights, beautifully decorated floats, and the spirit of the season. Learn More.